1st Level 75hrs Core Training (ACSTH)
Change that is sustainable is the result of a deep and focused conversation that heightens the awareness and deepens the learning.Read more
Coach Masters Academy is indisputably at the forefront of Tranformative Coaching worldwide. A commitment to prepare our coaches to achieve sustainable change for their clients is at the core of our coach training. Achieved through a process of heightening awareness and deepening learning, this differs from other coaching methodologies that employ a tactical or remedial approach more useful in trouble-shooting and problem solving.
Developed over many years by our Founder – Dr Ben Koh, Master Certified Coach (MCC) and also a thought-leader in the field of transformative coaching, this revolutionary approach uses our proprietary framework known as the Awareness-Clarity-Choice Conversation TM.
Vasillis Chantziaras - Consultant I United Kingdom.
Toshi Harada - VP Operations I Japan. The "kaizen" activities that we carried out in the operational environment in many ways are similar to the Awareness–Clarity–Choice Conversation where it focuses on the science of observation before inquiry and honoring the good intention in order to create a open dialogue to move forward. It is an eye opener to see how the same principle can be applied to advance human potential.
Jez Lim - Relationship Coach I Singapore. The Awareness-Clarity-Choice Conversation is highly thought-provoking and reflective process that digs into the ice-berg rather than just scratching the surface. It has made me realize that professional coaching is a valuable tool that help people move forward and challenge themselves, instead of going for quick fixes.
In Conversation with Lynne Hunt. Operating predominantly in the Wellbeing and Health Management sector, Lynne works with Corporate and Government clients to ensure optimum holistic health, performance and well-being. She is coaching people using the Awareness-Clarity-Choice Conversation to change mindsets and shift lifelong, inhibiting thoughts and behaviors one conversation at a time.
In Conversation with Sandra Kelly. She is the Customer Services Team Leader at Cubro responsible for coaching, operational excellence, leadership, and driving a world-class service. In this interview, she appreciated the simplicity of the Awareness-Clarity-Choice Conversation and the profound impact it had on leadership effectiveness and development.
As you pursue coach training, Approved by the International Coach Federation, the world-renowned organisation that sets professional coaching industry standards, our coach certification training program offers a fresh, leading edge approach to enable authentic change.
Powerful coaching is inherently a reflective process
It involves people gaining awareness on how they regulate their thoughts, feelings and actions. Hence, reflective learning is at the heart of our transformative coaching process because it links experience and knowledge by providing an opportunity to explore areas of concern in a critical way and to make adjustments based on these reflections.
Coaching framework that facilitates learning
Our Transformative Coaching is a revolutionary approach that redefines what is Professional Coaching. While conventional leadership development focuses on competence and skill development - WHAT we know, the emerging trend focuses on building thinking capacity and mindset shift - HOW WE KNOW. With this revolutionary approach, leaders can now learn how to facilitate learning in any given situation.
This process fully integrates the science of EQ and Positive Psychology creating a robust platform that results in sustainable change in coaching clients. It leverages on reflective learning theories expanding people’s capacity for awareness and enabling greater clarity in understanding.
You will acquire the transformative coaching skills to help people to experience powerful shift in their thinking, align their greatest inspiration with action and hold them accountable to their decision. You will be able to engage in a deep and focused coaching conversation that shift people’s attention from contextual awareness to personal awareness to uncover how they construct their own meaning, understand what really matters most, and then using this emerging understanding to create a clear path forward.
It is not just a new methodology or trend; it is more of a tool that drives a positive change. It helps people gain clarifications through meaningful conversations. It promotes learning by stimulating people to think through about their situation and urges them to take initiatives. Coaching is all about making people realize what needs to be modified and offer them appropriate support to bring about a change.
"Coaching is about enabling individuals to make conscious decisions and empowering them to become leaders in their own lives. It is a process that occurs in a special conversation that enables learning and development and thus improves performance. It is a way of working with people that leaves them more competent and more fulfilled so that they are more able to contribute and find meaning in what they are doing."
Transformative coaching is ideal for those who are aspiring to be professional coaches and also for executives and managers who want to develop a management style of coaching. The training offers an opportunity to the leaders in implementing proven, powerful and productive coaching framework within their organizations.
ICF approved coach cetification program for 145hrs of coach training it allows you to complete your first level with 75hrs of Core Training for Professional Coaching. You can then progress to the Advance Training for Mastery Coaching with an additional 70hrs of coach training that qualify you to apply for Professional Certified Coach ( PCC ) credential via the direct PCC ACTP Track.
Annas Larros - Manager of Inland Revenue I New Zealand. By far this most powerful life changing program I have ever attended. It has been transformative and it challenges me to look deep inside as well as to understand how I can help others to to do the same. An organized learning process with strong support system, exceptional facilitators and mentors. Truly impressed and inspired.
Elvin Tay - Senior Learning Consulatnt I Singapore. Coach Masters Academy maintains a high standard in the delivery with useful materials, impactful videos, and lots of opportunities for reflection and practical sessions. The learning through listening to coaching conversation followed by the discussion in the forum is very enriching. The academy also provides a good platform for post-course learning where the Supervsior across the globe supports us sharing their experiences with us.
The Master Trainer has a very passionate way of expressing, sharing, coaching and training. His energy seems to be endless and he uses this in such a way that I feel energize every single minute. He is very knowledgable and skilled on any subject that came up. He is creative in his ways to inspire and challenges us to keep improving, learning and growing.-- Carollyn de Faria, Executive Leadership Coach & Motivational Speaker I Netherland
The Transformative Coaching offers by CMA invites new and experienced coaches to focus relentlessly on the thought-process. The Awareness-Clarity-Choice Conversation is integrative and generative in nature and is guided by a robust framework drawing science from multidisciplinary of psychology. This training truly accelerates my competencies to create sustaining changes that is deep and impactful for myself, my team and my organization.-- Krishna Kurunakaran, Principal OD Consultant & Organisation Development for Jurong Health Services I Singapore
A lot of efforts have been put in to create a deep learning experiences that is experiential and educational. This training has taught me to listen differently to the conversation by observing the nature of content and I am more aware of the impact of the question on the coaching process. The Awareness-Clairty-Choice Conversation is simple and yet so powerful to explore meaning and drivers. It is structure and at the same time offers a organic human interaction.-- Teti Bianca, Senior Executive I Italy
Coach Masters Academy puts the "Masterful" into Masterful coaching and training. The Faculty Team knows how to bring the best out of people. Training with CMA has allowed me to surpass what I thought was possible and to reach a level of understanding and confidence in my coaching skills beyond what I was initially aiming for. But it was more than just an education, it was "Life Changing”.-- Charl Swart, Managing Director I South Africa
An amazing program that truly creates space and creativity for people to be empowered with the knowledge they already possess inside. A life changing experience. I would highly recommend it for anybody influencing leaders or looking to create positive change in people.-- Amy Styles, National Training Manager I New Zeland
The training has raised my confidence level to help my client clients to experience a powerful shift in their mindset, attitudes and beliefs by uncovering their inner operating system. The ability to transition from the situation-contextual awareness to a deeper self-awareness is a mastery and an art. It helps me to keep away from the presenting problem and "solution-ing” mode to heighten the awareness and deepening the learning.-- Jez Lim, Relationship Coach I Singapore
I have made the right choice choosing Coach Masters Academy. The transformative coaching has given me deep insights on the power of coaching questions and listening to effect positive change. Now, I using this thought-provoking coaching process to help my staff to improve on performance at work and seeing how it increases their leadership capacity unleashing their potential.-- Simon Yio, Director of Orange Tee I Singapore
The Master Trainer is an amazing individual with 100% passion for passing on in an engaging and energetic way the essential skills required to be a successful Professional Coach. His delivery has such outstanding clarity that he makes the content of his training truly practical and memorable.-- Howard Bryant, Managing Director of Retails Asia Limited I United Kingdom
I have paradigm shift on what is truly coaching and this training offers me with deep insights on the essence of powerful asking and active listening needed for effective coaching. What I really appreciate is the post training supports that allows me to continue sharpen my skills.-- Swandajani Gunadi, Director - Chief of Human Capital and Chief of Marketing for Adira Finance | Indonesia
The transformative coaching approach allows me to create a reflective learning conversation that draws out deep insights from my clients helping to powerfully crystallizing their thoughts so that they can progress towards a clear outcome. It is a powerful conversation of accountability. Being able to hear our inner voice and thus drawing out a self-directed solution is probably the key to sustainable results.-- Anne Goswami, Mrs Universe Singapore 2015 I Director for Affluent Trade Management
Proven empirical approach
Comprehensive instructional program
Accelerate your learning and increases competency
Scalable program with two distinct levels of training
Post training support
Grow your global coaching network
If you would like to contact us directly, our Program Representatives are all certified professional coaches, and will be happy to help you in your decision-making process.
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this program is brought to you through our coaching alliances across Asia
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Download Free Coaching Article on " What do you need to know about Professional Coaching? "
Why Transformative Coaching takes Guts by Marcia Reynold, ICF Global Past President
Watch the sneak preview for the 4 Day In-Person Training and experience the excitement and highly interactive learning experience faciliated by Ben Koh - ICF Master Certified Coach with more than 17 years of cross-cultural leadership training experience across the globe.