Inspiring Positive Change Through mastery of coaching.
At Coach Masters Academy, we take great pride in our unwavering dedication to enhancing professional coaching standards and empowering coaches and leaders to drive transformative change and deliver impactful results.
We see every conversation holds the power to make a real difference.
Some conversations change what we know. Others change how we see ourselves, our circumstances and what may be possible.
We believe those moments matter, because they can influence the choices we make and the way we move forward.
Our Mission
Empower You To Be an Effective Change Agent By delivering high-quality coaching education and coaching service
- Our coaching program empowers you with the skills and knowledge to drive impactful change.
- Grounded in scientific research and best practices, our approach facilitates profound learning.
- It enables significant transformations that resonate well beyond individual sessions, ensuring lasting results in your personal and professional life.
Changing how change happens.
For more than a decade, our founder, Dr Ben Koh, has pursued research and fieldwork into how people think, learn and change. That body of work led to CMA’s proprietary transformational approach to coaching — grounded in science, refined through practice, and now taught and applied across the globe.
It goes beyond solving the immediate problem by working with how people make sense of what they are facing — helping them think differently, choose with greater ownership and strengthen their capacity to adapt as circumstances change.
This is the foundation of our Transformative Edge™ — shaping how we educate coach practitioners, build coaching capability in organisations and work directly with people through coaching.
Who we are
Conversation. Meaning. Agency.
We are a global coaching organisation with more than a decade of work across professional coaching certification, organisational coaching capability and coaching services.
At the heart of our work, one question has continued to guide us:
How can coaching help people create change they can truly own?
That question has shaped how we educate, how we work with organisations and how we coach.
It has also kept us looking beyond technique and immediate solutions towards a deeper understanding of how change happens.
What We Stand For
Conversation
Conversation opens the possibility of seeing differently.
Meaning
Meaning shapes how we make sense of what is happening.
Agency
Agency is the capacity to respond with choice and ownership.
Change
Change may be inevitable. How we meet it is ours to shape.
CMA. Inspiring Positive Change.
What We Do
Professional Coaching Certification
We train people to become skilful practitioner through a complete ICF-accredited education pathway, from foundational certification through advanced mastery and team coaching.
Our coaching education combines internationally recognised professional standards with CMA’s proprietary methodology, and has earned industry recognition and university endorsement.
Explore Coaching Certification
Organisational Coaching Capability
We help organisations build coaching capability in their leaders and managers, so they can develop people through the realities of everyday work — not only through formal development programmes.
Our workplace solutions help leaders create stronger conversations around performance, learning, ownership and growth.
Build Coaching Capability
Coaching Services
We work directly with individuals and leaders navigating important decisions, transitions and complexity.
Our coaching creates the space to think clearly, understand what matters and move forward with choices they can stand behind.
Engage Coaching ServicesA Vision to Inspire Positive Change through Mastery of Coaching
Where do you want to make a difference?
Whether you want to develop professionally as a coach, strengthen coaching capability in your organisation, or work through an important challenge with a coach, there is a place to begin.