Expand Capacity for Deep Reflective Thinking

Transformative Coaching is an inside-out evocative approach

It provides client with a safe space to explore his current reality objectively and gain a higher level of self-awareness which allows him to continually clarifying and deepening his understanding of his own being in relation to the story that he brings into the coaching space. Through the artful and masterful transformative coaching process, the client is able to emerge with new insights and learning that empowers him to tap into his strengths and take action to achieve the results that he truly desires.

Transformative coaching process requires the coach to have high level of attention, awareness and openness to use oneself for the service of the client. The coach needs to have the competencies to build rapport with the client, listens actively to the client’s story with non-judgmental compassion and at the same time curious about what is the shift that needs to happen in the wider system that the client is interacting with, what needs to shift in the relationship between the client and the issue he is describing, and for those shifts to occur, what needs to shift right now in the client.

While the coach is holding these questions in mind, he is comfortable with this tension without trying to work out an answer intellectually, but waiting for a felt sense of what is necessary for the intended transformative purpose. The coach understanding of the client’s situation starts with the larger view of the system of which he is part of and draws on his experience to stimulate the client to think, feel and explore new attitudes in order to identify the dynamic gap and create sustainable change. This process of coaching helps client to unearth and tap potential and creativity; co-ordinate career and personal life; increase the ability to cope with and welcome change; improve concentration, confidence, relaxation and decision-making; remove performance fears and anxieties; and eliminate unhealthy stress at work.

The transformative coaching approach enables sustainable change by creating a shift in the client’s mindset and emotional framing of their reality; rather than changing their choices within the current set of perceived possibilities which only addresses the situation and symptoms of client’s issues. The coaching process in this form of coaching moves beyond new awareness and insight, to create a ‘felt shift’ in the space, where the client’s whole way of engaging with his issue has changed, including his verbal and non-verbal language; with a new found energy that evoke commitment to action that creates the change his desires.

In conclusion, transformative coaching approach is able to create a more lasting impact than other approaches for clients. This is consistent with the systemic perspective in that one part of the system fundamentally changes, the rest of the system will have to adapt to match it. This ultimately will facilitate client gaining a higher level of self-awareness that perpetuates personal effectiveness and development.

Ms Sophie Tay, PCC Credential Coach I CMA Coach  Supervisor


Advancing Potential through Transformative Coaching

We are designed to grow and develop, however many variables make an impact on whether we live up to their potential such as the necessary beliefs, perspectives, self-awareness, motivation, grits, role models, learning agility and collegial and professional support,  just to name a few. Without new learning and support, one would face a lot of insurmountable obstacles that may result in ineffective personal development. 

Transformative coaching does not place a focus on fixing the immediate problem by offering a tactical problem solving solution to the challenge one may face.  It offers a platform for people to develop the necessary understanding of his or her underlying values and beliefs so as to formulate the necessary solutions on their own, not only to solve the problem at hand, but also similar problems in the future.

“one could not consistently perform at a level that is inconsistent with one’s basic beliefs.” 

One of the characteristic of a transformative coaching conversation is the spaciousness for the client to sort through their thinking and through thought-provoking questioning process it enables them to identify what is the issue at hand by addressing the dynamic gaps in a positive and constructive manner. This optimistic positivity would catapult them to a new level of understanding and how they can experience their reality in a different ways.

Effective personal development happens when one is increasingly clear about what they want, and more importantly, why they want what they want. The “hows” would naturally be developed once these “whats” and “whys” are clarified. The emphasis of defining one’s values and principles, in addition to aligning one’s behavior and decisions based on these foundation, would likely be one of the best coaching models to propel one to move forward in maximizing one’s potential when practiced professionally.


Tommy Chan, Ph.D, PCC Credential Coach

Transformative Coaching stands on the cutting edge of the expanding coaching profession. While traditionally, tactical coaching has been useful for trouble-shooting, problem solving and optioning, transformative coaching focuses on deepened learning that results in gaining fresh perspectives and new directions. This article explores how transformative coaching uses an inside-out evocative style to heighten the awareness, helping people to gain clarity on what is motivating them to engage or what is holding them back from acting boldly with intention.