ICF Coaching Training Program

ICF Coaching Training Program

Expand Capacity For Deep Reflective Learning

Coach Masters Academy is indisputably at the forefront of transformative coaching worldwide. A commitment to prepare our coaches to achieve sustainable change for their clients is at the core of our coach training. Achieved through a process of heightening awareness and deepening learning, this differs from other coaching methodologies that employ a tactical or remedial approach more useful in trouble-shooting and problem solving. Developed over many years by our Founder – Dr Ben Koh, Master Certified Coach (MCC) and also a thought-leader in the field of transformative learning, this revolutionary approach uses our proprietary framework known as the Awareness-Clarity-Choice Conversation (TM) to create powerful shift in thinking that effect positive change.

ACC Conversation

Vasillis Chantziaras, Organizationa Change Consultant I United Kingdom. The ACC Conversation is very simple and yet profoundly powerfully because links self-awareness which is the key to transformation with understanding what really matters most in a very natural way allowing coaches to better navigate their coaching conversation to deepen client's learning to realize their goals.

Toshi Harada, Vice President of Operations I Japan. The ACC Conversation is very relevant to workplace coaching and it can be applied in wide context including performance, development and transition. It taps on the science of observation to inquire and honors the good intention to create a open dialogue to move forward. 

Jez Lim - Relationship Coach I United State. The ACC Conversation is a highly thought-provoking and reflective process that deep dive beneath the ice-berg rather than just scratching the surface. It has made me realize that professional coaching is a valuable tool that help people move forward and challenge themselves, instead of going for quick fixes. 

An Empirical Approach To Effect Positive Change

Our proprietary transformative approach fully integrates the science of Positive Psychology and Transpersonal Psychology creating a unique and robust framework to expand people’s capacity for awareness and enabling greater clarity in understanding. The coaching process stimulates reflective thinking resulting in powerful shift in thinking to align their greatest inspiration with action and hold them accountable to their decision. It is deep and focused coaching conversation that shift the attention from situation context to personal awareness to uncover how people construct their own meaning, understand what really matters most, and then using this emerging understanding to create a clear path forward.

Distinctiveness of CMA Transformative Coaching


In Conversation with Lynne Hunt. Operating predominantly in the Wellbeing and Health Management sector, Lynne works with Corporate and Government clients to ensure optimum holistic health, performance and well-being. She is coaching people using the Awareness-Clarity-Choice Conversation to change mindsets and shift lifelong, inhibiting thoughts and behaviors one conversation at a time.


In Conversation with Sandra Kelly. She is the Customer Services Team Leader at Cubro responsible for coaching, operational excellence, leadership, and driving a world-class service. In this interview, she appreciated the simplicity of the Awareness-Clarity-Choice Conversation and the profound impact it had on leadership effectiveness and development.



As you pursue coach training, you want a program with high standard, proven methodology and worldwide recognition. Approved by the International Coach Federation, the world-renowned organisation that sets professional coaching industry standards, our coach certification training program offers a fresh, leading edge approach to enable authentic change.


SCALABLE PROGRAM with two distinct levels of coach training

ICF approved coach cetification program for 145hrs of coach training it allows you to complete your first level with 75hrs of Core Training for Professional Coaching. You can then progress to the Advance Training for Mastery Coaching with an additional 70hrs of coach training that qualify you to apply for Professional Certified Coach ( PCC ) credential via the direct PCC ACTP Track.

1st Level 75hrs Core Training

Change that is sustainable is the result of a deep and focused conversation that heightens the awareness and deepens the learning.

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2nd Level 70hrs Advance Training

Transformation is a process of profound and radical change arises from deep awareness that leads to fresh orientation and new direction.

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  • Chitta Amaryllis, Leadership Consultant for Asian Leadership Group I Indonesia

    What I appreciate most is the post-training support that allows me to continuously sharpen my coaching skills and foster a stronger coach identity. The combination of proven, tested and deep theoretical understanding and practical demonstration enables me to quickly integrate my learning to real-life application. I am competent to empower my clients to see results in my coaching. This training is indeed an inspiring journey at a perosnal and professional level.

    -- Chitta Amaryllis, Leadership Consultant for Asian Leadership Group I Indonesia

  • Elvin Tay, Senior Learning Consultant I Singapore

    CMA maintains a high standard in the delivery with useful materials, impactful videos, and lots of opportunities for reflection and practice. The learning through listening to coaching conversation follows by in-depth discussion provides a rich resource that helps us to map theory with application and I find it to be extremely invaluable accelerating our competencies. The academy also provides many good platform for post-training learning where we can learn from various Supervisors across the globe. It allows me to apply my skills outside classroom learning context.

    -- Elvin Tay, Senior Learning Consultant I Singapore

  • Carollyn de Faria, Executive Leadership Coach & Motivational Speaker I Netherland

    The Master Trainer has a very passionate way of expressing, sharing, coaching and training. His energy seems to be endless and he uses this in such a way that I feel energize every single minute. He is very knowledgable and skilled on any subject that came up. He is creative in his ways to inspire and challenges us to keep improving, learning and growing. 

    -- Carollyn de Faria, Executive Leadership Coach & Motivational Speaker I Netherland

  • Krishna Kurunakaran, Principal OD Consultant & Organisation Development for  Jurong Health Services I Singapore

    The Transformative Coaching offers by CMA invites new and experienced coaches to focus relentlessly on the thought-process. The Awareness-Clarity-Choice Conversation is integrative and generative in nature and is guided by a robust framework drawing science from multidisciplinary of psychology. This training truly accelerates my competencies to create sustaining changes that is deep and impactful for myself, my team and my organization.

    -- Krishna Kurunakaran, Principal OD Consultant & Organisation Development for Jurong Health Services I Singapore

  • Teti Bianca, Senior Executive I Italy

    A lot of efforts have been put in to create a deep learning experiences that is experiential and educational. This training has taught me to listen differently to the conversation by observing the nature of content and I am more aware of the impact of the question on the coaching process. The Awareness-Clairty-Choice Conversation is simple and yet so powerful to explore meaning and drivers. It is structure and at the same time offers a organic human interaction.

    -- Teti Bianca, Senior Executive I Italy

  • Charl Swart, Managing Director I South Africa

    Coach Masters Academy puts the "Masterful" into Masterful coaching and training. The Faculty Team knows how to bring the best out of people. Training with CMA has allowed me to surpass what I thought was possible and to reach a level of understanding and confidence in my coaching skills beyond what I was initially aiming for. But it was more than just an education, it was "Life Changing”.

    -- Charl Swart, Managing Director I South Africa

  • Amy Styles, National Training Manager I New Zeland

    An amazing program that truly creates space and creativity for people to be empowered with the knowledge they already possess inside. A life changing experience. I would highly recommend it for anybody influencing leaders or looking to create positive change in people.

    -- Amy Styles, National Training Manager I New Zeland

  • Jez Lim, Relationship Coach I Singapore

    The training has raised my confidence level to help my client clients to experience a powerful shift in their mindset, attitudes and beliefs by uncovering their inner operating system. The ability to transition from the situation-contextual awareness to a deeper self-awareness is a mastery and an art. It helps me to keep away from the presenting problem and "solution-ing” mode to heighten the awareness and deepening the learning. 

    -- Jez Lim, Relationship Coach I Singapore

  • Simon Yio, Director of Orange Tee I Singapore

    I have made the right choice choosing Coach Masters Academy. The transformative coaching has given me deep insights on the power of coaching questions and listening to effect positive change. Now, I using this thought-provoking coaching process to help my staff to improve on performance at work and seeing how it increases their leadership capacity unleashing their potential.

    -- Simon Yio, Director of Orange Tee I Singapore

  • Howard Bryant, Managing Director of Retails Asia Limited I United Kingdom

    The Master Trainer is an amazing individual with 100% passion for passing on in an engaging and energetic way the essential skills required to be a successful Professional Coach. His delivery has such outstanding clarity that he makes the content of his training truly practical and memorable.

    -- Howard Bryant, Managing Director of Retails Asia Limited I United Kingdom



CMA Your Most Trusted Coach Academy

We have successfully trained our coaches across the globe to deliver results that have sustainable performance for their clients. Our program is highly comprehensive and it provides practical support for your professional development. The training is carefully facilitated by experienced ICF Credentialed Coach Supervisors who are capable of meeting the learning needs of individuals from varied business and educational backgrounds.

Proven empirical approach

Proven Empirical Approach

Comprehensive instructional program

Comprehensive Instructional Program

Accelerate your learning and increases competency

Accelerated Learning

Scalable program with two distinct levels of training

Scalable program

Post training support

Post Training Support

Grow your global coaching network

Global Coaching Network





Serving You in 5 Continents - 28 Countries - 35 Cities

Singapore I Malaysia I Thailand I Vietnam I Indonesia I Philippines I Hong Kong I South Korea I China I Australia I New Zealand I India I Sri Lanka I UAE I Saudi Arabia Kuwait City I Lebanon Egypt I Turkey Romania I Moldova I Serbia Croatia Netherlands United Kingdom I Kenya Kampala I Nigeria

Click on the respective cities below for more details on the schedule and course fee






This program is brought to you through our coaching alliances across Asia

Coaching Alliances 2017

Our strategic business partners

Strategic Partbership


Download Free Coaching Article on " What do you need to know about Professional Coaching? "

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Watch the sneak preview for the 4 Day In-Person Training and experience the excitement and highly interactive learning experience faciliated by Ben Koh - ICF Master Certified Coach with more than 17 years of cross-cultural leadership training experience across the globe.