Helping people make sense of the world from their stories during the coaching conversation requires coaches to understand and appreciate the nature of change.

What people need is not change from one thing to another because the “stuck-ness” they have encountered draws the power from some aspect of their beliefs about them. 

The Mastery Training for Deep Coaching is for serious practitioners seeking to deepen their understanding of the nature of change to evoke a deeper transformational change.

Building on the Awareness-Clarity-Choice Conversation framework developed by Coach Masters Academy, this program will prepare you to coach people for intentional change. 

Click here to download the brochure


It offers 80 hours of ICF approved coach education integrating the science of deep coaching within the ICF core competency for the MCC level of coaching.

It satisfies the ICF 3rd level of accreditation requirement.

This can also serve as a preparatory program for core competency development for mature coaches to evolve their skills from PCC to MCC level of coaching. 


How is the program designed and structured?

While scientific knowledge forms the basis for the skills taught, coaching is first and foremost about applying these skills.

Designed to accelerate your skills to mastery level, the Mastery Training comprises four pillars of targeted learning.



All material is delivered 100% online via a blend of virtual learning, examining case studies of recorded coaching conversations and self-reflection. 



Learning Lab I 18 Hours of Learning I 6 Masterclasses spanning over 5 weeks I 3 hours per masterclass

There are two different intakes: 3 pm Singapore: 10, 11, 24 & 25 Jan and 9 & 10 Feb 2022 I 8 pm Singapore: 12, 13, 26 & 27 Jan and 16 & 17 Feb 2022

This Learning Lab can be taken as a stand-alone module and is open to anyone who has completed a formal coaching education.



By helping people  “see-through” the underlying belief system on which a problem rests, however persistent or intractable that problem has been, the deep coaching process can facilitate an evolutionary shift that opens a new of seeing the world. It offers key insights from the decade-long research examining how people experience deep shifts in their consciousness that significantly change how they perceive their world.

It blends the rigours of science, weaving together the Gestalt awareness and the theories of learning with a real live case study to deepen your understanding. The learning will include rigorous inquiry, group dialogue, and direct experience on the process of change itself. You will learn the unique approach and principles for deep coaching to help people identify unwitting beliefs and assumptions, apparent contradictions, shed false opinions, and make better choices.

This body of knowledge represents Dr Ben Koh's life-works analyzing narratives found in the client’s stories during a coaching conversation, personal learning, teaching and talks delivered across the globe on creating intentional change that is sustainable.

    Pushing the boundary for Deep Transformation

    The quest for deep coaching is to support people to create intentional change that is generative. It requires a contextual shift that introduces new levels of mastery. This Masterclass explores how the science of Intentional Change Theory can encourage dialogic learning during the coaching process to determine a meaningful focus. Gaining clarity on the outcome of the coaching has been emphasized to be one of the most important parts of the coaching conversation. The impact of the coaching process can be further enhanced by applying the Achievement Goal Theory (AGT). In contrast with many other models and theories that only highlight the positive side of intrinsic motivation, the AGT distinguishes between types of motives or goal orientations. This understanding will shed a fresh perspective on creating intentional change in the coaching process by heightening awareness and creating a transcendence motive for the “expression of desire” to create a higher order of need.

    Your Thinking is Created Inside-Out

    The key is to living fully is to have all parts of your minds awakened. It is like turning the light on in our consciousness that we have barely noticed are there. People are not hardwired to think, act or respond in a certain way. New science is emerging, and it helps us learn more about the internal working of our minds that can empower people to create the reality they choose. It makes us more aware of our mental processes without being swept by them, enables us to get ourselves off the autopilot ingrained behaviours and habitual responses, and moves us beyond the reactive emotional loop to become more intentional and choiceful about our decision.

    The teaching materials in this 6 hour of Masterclass combines the science of Narrative Psychology and Gestalt Awareness to offer you profound insights on how perception is created and how it influences the way people narrate their stories. You will learn how people construct their reality through personal and perceptual filters and that this process can be mindfully engaged to create intentional change. It also examines the concept of the integrative whole and how the mind sees reality and projects it outwardly.

    Inside-Out Principles At Work

    To co-create a generative change that is intentional, we begin by examining the nature of stuck-ness. As people become more aware of the discrepancy between objective reality and their experience, it is common and normal to experience internal tensions and resistances during the coaching process. This Masterclass explores how the defence mechanism and emotions hinder the change process and offers clear, systematic steps to learn from the process itself rather than resolve or reconcile the conflicts. The teaching will be supported with real-life case studies to enhance the application of the theories.




To attend Module B, you need to complete min. 125 hours of coaching education.


Competency Lab I 6 virtual classes I 3 hours per class I spanning over 6 weeks

Peer Practice I 6 Peer Practices I 2 hours per session I spanning over 4 weeks

Using a structured framework, you will understand the benchmark to demonstrate your coaching competency at the MCC skillset. Each learning session will be supported by an in-depth study of a coaching conversation approved by the ICF at the MCC skillset. Special attention will be given to highlight how the theories covered in the Learning Labs are weaved into the competencies for deep coaching.

Practical Lab I 12 Supervised Practical Lab I 2 hours per session I spanning over 8 weeks

The purpose of the Practical Lab is to integrate your learning into real-life applications. This learning is two-fold, you demonstrate coaching at the advanced level, and you gain a complete understanding of the MCC marker.


How can this program support you?

1. You will receive a 50 pages manual that carefully documents how the markers are expected to be demonstrated at the MCC level of coaching.

2. You will be guided systematically to understand how the core competencies are integrated as a whole.

2. You will have access to preview 10 submitted coaching conversations to the ICF that meet the MCC level of coaching requirement. These resources provide you with the best case studies to model the learning.


‚ÄčYour Investment

The program is designed in a modular format where you can attend module A or module B as a stand-alone package.

The full package that includes Module A and Module B is USD 3,700.


High Praises for Mastery Training for Artful Coaching


Amoss Ross I Master Certified Coach

It is my privilege to co-facilitate this mentor coaching program with Dr Ben Koh. He has an exceptional understanding of the ICF core competencies at the MCC level. In addition to his coaching skills, he can attentively listen to a coaching session and immediately identify areas for improvement and do so in a way that supports the coaches involved and accelerates their learning. In my 20 years of coaching experience, I have not met a coach that has had a more positive impact on learners than Ben. I consider Ben Koh to be the Master Coach of all Master Coaches. 


Molly Gordon I Master Certified Coach

Dr Ben Koh is an exceptionally thoughtful and skilled coach that provides every learner with a personalized approach. Despite being a Master Certified Coach since 2009, Ben is continually searching for ways to develop and improve his skills and coaching programs to help aspiring coaches as much as he can. Ben is at the forefront of coach education, and his programs can be counted on to provide new coaches with the kind of training that will help them succeed. I appreciate his ability to thoroughly observe and analyze and provide his students with useful information on how to coach in a manner that facilitates learning, insight, and leads to quality results. 



Alina Menon I Master Certified Coach I ICF Past President for Mumbai

I was utterly blown away by Ben’s immense depth of understanding of how the MCC level core competencies are integrated as a whole in the system of artful coaching. He was able to explain the “WHAT” and the “HOW” in a manner that was easy to understand and allowed me to enjoy my journey to my MCC Certification. Ben provided me with all the insights I needed to deepen my learning. He took great care when helping me to reflect on my thinking and gain deep awareness. Most important of all, Ben’s undivided and personalized attention and support was what allowed me to succeed, and these are the traits that distinguish Ben Koh from other MCC’s I have worked with.


Sarah Devereaux I Master Certified Coach

The depth of the content delivered, combined with unique and diverse learning platforms, made this my best learning experience yet. There was an incredible layered learning approach that allowed the concepts to become indeed embedded in my mind and soul. It was delivered in such a way that I was able to easily translate the new theoretical knowledge into real-life coaching application, doing justice to both the science, and the art of coaching at an MCC level. The training has enabled me to successfully transition from a PCC to an MCC level of coaching competency.