Online Coaching Certificate Training Course

Online Coaching Certificate Training Course

Next Intake starting in Nov 2018

Virtual Classroom Learning: 6.00PM Singapore I 3.00AM USA - California I 11.00AM UK - London I 12.00PM South Africa - Cape Town I 2.00PM UAE - Dubai 


You can expect to complete the coach training within 6 months through our online learning platform that gives you an unparalleled flexibility and real-time peer engagement. Upon completing and meeting the requirement, you are eligible to apply for the 1st Level of Credential - Associated Certified Coach (ACC) with International Coach Federation ( ICF ). 

Transformative Coaching stands on the cutting edge of the expanding coaching profession. It offers a powerfully holistic and yet organic approach to help people experience powerful transformative shift in their perspective.  Achieved through a process of heightening awareness and deepening learning, this differs from other coaching methodologies that employ a tactical or remedial approach more useful in trouble-shooting and problem solving. 

Developed over many years by our Founder – Ben Koh - Master Certified Coach (MCC) and also a thought-leader in the field of transformative learning, this revolutionary approach uses our proprietary framework known as the Awareness-Clarity-Choice Conversation TM. It leverages on the advanced adult learning theories expanding people’s capacity for thinking and enabling greater clarity to align their intention with action. 

You will acquire the coaching skills to help people to experience powerful shift in their thinkingalign their greatest inspiration with action and hold them accountable to their decision. You will be able to engage in a deep and focused coaching conversation that shift people’s attention from contextual awareness to personal awareness to uncover how they construct their own meaning, understand what really matters most, and then using this emerging understanding to create a clear path forward.




Coaching has been proven to be a valuable catalyst to help a person or organisation shift directions and change habits, behaviours and perspectives that will alter the outcomes of their future decisions to support their goals, dreams, and the direction they choose to track. When desire and commitment are present; coaching programs been proven to be a viable catalyst for great growth and success where many realize exponential results.

Most of us are taught through a combination of two processes: instruction and incentive. Parents and teachers tell us what to do and how to do it correctly. They may offer incentives to get us do the work and master it. Researches by recent Educators and Psychologists reveal the limitations of such approach. It is always tempting or much more easier to tell people how to do things better, to make them practice, and to reward the progress. This approach “I-Tell-You-Do” though may get work accomplished fast, it fails to inspire and leverage the best out of human learning. It only undermines motivation, discourages risk taking and limits creativity. It produce results in short run but it seldom work in the long haul to stimulate self-learning and development that will produce optimal performance.



It gets people to think about their own experiences and to make corrective action steps that enables them to make incremental improvements. By going through a coaching process, they gain valuable insight and can form a detailed vision of what they want to achieve by setting clear goals and planning what action can be taken to get there. It raises the bar of the possible, so that people can reinvent themselves through transformational learning.

Simply put, coaching is a conversational process that brings out the greatness in people. People can experience deep transformation in a dialogue where someone is there to help to gain awareness and clarity to what they really want and holding them accountable to take decisive actions to realize it.

  • Identify and Clarify Realistic Goals

    If there is a lack of clarity in the direction and goals, it creates competing priorities and a lack of focus, leaving little or no results. Through the coaching process, you support your clients to uncover and discover what is really behind what they are needing.

  • Stimulate thinking and learning

    The perspective on where you are today and want to be in the future will determine the decisions you make. A empowering perspective that is free from distortion supports positive attributes, opens the mind up to fresh ideas and possibilities and achieves growth. Through powerful asking it directs your mind to real, underlying issue and uncovers what really is important to you.

  • Deepen awareness and create clarity and focus on the situation or issue

    Understanding the current situation and concerns is an important consideration during the coaching process, as it gives insight into the behaviors and beliefs that created the undesirable conditions that are inhibiting growth. When there is clarity and awareness of the issues, it can be taken into consideration during the discovery and planning phases of the coaching process to free up what’s holding you or the organization back.

  • Create Accountability and Manage Progress

    If your client cannot execute the plan with focused and consistent effort results the goal regardless of how importance and clear it may be, it will not be realized. Helping your client to manage progress and create functional structure to hold them accountable is the final piece to complete the entire puzzle.



Program Structure

We offer our students a comprehensive instructional program that focuses on gaining a clear understanding of the concept and applying this learning practically.

Virtual Classroom Learning: The primary method for delivering the Learning Module is through the web-based videoconference application Zoom. The virtual classroom learning comprises five modules (1) Transformative Dynamic, (2) Engaging in Deep Conversation, (3) Creating Transformative Shift, (4) Power of Inquiry and (5) Integrating Core Competencies.

Practical Labs: The practical Lab provides you with an opportunity to preview samples of recorded coaching  conversation. Using a structured framework, you will observe how the theories are being applied, then  through interactive discussion and debriefing, you will gain a sense of “what to create” in the Awareness-Clarity-Choice Conversation.

Coaching Supervision: The purpose of practical coaching is to integrate the classroom learning to real-life application and the  learning outcome is two-fold, demonstrate coaching at advance level and be thoroughly familiar with  the PCC marker. The practical coaching will be conducted via an online platform. This is one of the most  effective ways to isolate other modalities and to assess the participants’ learning, while at the same to  improve the listening skills. Our experience has shown that there are significant improvements in the  latter part of the face-to-face coaching sessions.


Optional: Mentor Coaching

If you are planning to apply for ICF Credential upon completing the training, we can also include the mentor coaching offering.

Watch this video on the value of ICF Membership and Credential by Janet harvey, Magdalena Mook and Dr Damian Goldvarg.


Your Investment

The 1st session starts on 5 Nov 2018.

Early Bird Offer @ US3200 ends 30 Sept 2018, thereafter US3500

Registration closes 30 Oct 2018.

* the course fee excludes mentor coaching.





Email us at today for the detailed training program and schedule.



We want to invite you to join us to preview a Live Coaching.

Powerful coaching that makes an impact is inherently a reflective process that involves people gaining awareness on how they are perceiving their current situation and thinking deeper on how they arrive at their own solution. Finally, here is your opportunity to hear a Master Coach coach demonstrating our proprietary transformative coaching approach live and in real time, and then hear the Master breaks it down and talks about the coaching process. 

28 Aug 2018 @ 3.00PM Singapore Time

8.00AM Nigeria I 9.00AM Netherlands 10.00AM Romania I 11.00AMM UAE I 12.30PM India I 5.00PM Australia I 7.00PM New Zealand

Sarah Devereaux I Professional Certified Coach Director of Training for New Zealand & Australia

Sarah has spent much of her working life as a Coach Trainer concentrating her efforts on the development of effective coaching techniques within coaches. Sarah holds her Coaching Credentials through the International Coach Federation as well as the Australia New Zealand Institute of Coaching. She has overseen the implementation of a variety of successful coaching programmes throughout New Zealand. As an ICF Coach Trainer, Sarah is passionate about passing on her innate coaching knowledge to professionals who aspire to create positive change.


28 Aug 2018 @ 8.30PM Singapore Time

8.00AM Nigeria I 9.00AM Netherlands 10.00AM Romania I 11.00AMM UAE I 12.30PM India I 5.00PM Australia I 7.00PM New Zealand

Dr Ben Koh I Master Certified Coach Founder of Coach Masters Academy

With nearly 20 years of experience as a Leadership Effectiveness and Transition Coach, Ben has brought the benefits of coaching to organizations helping leaders raise the bar on their performance and managing their success. Using his deep and evocative style of coaching, he enables leaders to experience powerful shift in their thinking and empowers them to lead from an inside-out approach. He partners with his clients and inspire them deeply to use their innate capacity to excel in what matters most to them and enabling to flourish in their full leadership capacity. He engages them in deep and focus learning conversation that stimulate them to reflect critically, align their personal and work values and hold themselves accountable to their decision.




Download Free Coaching Article on " What do you need to know about Professional Coaching? "

Why Transformative Coaching takes Guts by Marcia Reynold, ICF Global Past President

Free Download