ICF Approved Online Coaching Certification

complete your coach training within 4 1/2 months


Delivering live online training since 2011.

We conduct weekly webinar with as many as over a hundred audience in one single event. On a daily basis, we use the online platform to conduct the supervised practical coaching session. In addition, we have developed a customized Learning Management System to give our studenst an unparalleled flexibility to navigate the course materials and manage their learning more effectively.

Over the years we have gained much experiences on how to create a high quality virtual learning. Our students who have completed their training and later join us in the online program for refresher, share they benefit richly from the same content as they would receive in our in-person training.

To respond effectively to this current challenge and at the same time to meet the ongoing demand for training while prioritizing everyone’s safety and peace of mind, we have expanded our online delivery options to serve you better.


Training Schedule for 2nd Quarter 2020

Apr Intake virtual classroom starts at 8.30pm Singapore I 8.30am New York I 1.30pm London I 4.30pm I 6pm Delhi

May 1st Intake virtual classroom starts at 10am Los Angeles I 1pm New York I 6pm London I 7pm Johannesburg I 9pm Dubai I 10.30pm Delhi

May 2nd Intake virtual classroom starts  at 4pm Los Angeles I 7pm New York I +1 9am Melbourne I +1 11am Auckland



Transformative Coaching stands on the cutting edge of the expanding coaching profession. It offers a powerfully holistic and yet organic approach to help people experience powerful transformative shift in their perspective. Achieved through a process of heightening awareness and deepening learning, this differs from other coaching methodologies that employ a tactical or remedial approach more useful in trouble-shooting and problem solving.

Developed over many years by our Founder – Ben Koh - Master Certified Coach (MCC) and also a thought-leader in the field of transformative learning, this revolutionary approach uses our proprietary framework known as the Awareness-Clarity-Choice Conversation TM. It leverages on the advanced adult learning theories expanding people’s capacity for thinking and enabling greater clarity to align their intention with action. 

You will acquire the coaching skills to help people to experience powerful shift in their thinking, align their greatest inspiration with action and hold them accountable to their decision. You will be able to engage in a deep and focused coaching conversation that shift people’s attention from contextual awareness to personal awareness to uncover how they construct their own meaning, understand what really matters most, and then using this emerging understanding to create a clear path forward.




    Coaching has been proven to be a valuable catalyst to help a person or organisation shift directions and change habits, behaviours and perspectives that will alter the outcomes of their future decisions to support their goals, dreams, and the direction they choose to track. When desire and commitment are present; coaching programs been proven to be a viable catalyst for great growth and success where many realize exponential results.

    Most of us are taught through a combination of two processes: instruction and incentive. Parents and teachers tell us what to do and how to do it correctly. They may offer incentives to get us do the work and master it. Researches by recent Educators and Psychologists reveal the limitations of such approach. It is always tempting or much more easier to tell people how to do things better, to make them practice, and to reward the progress. This approach “I-Tell-You-Do” though may get work accomplished fast, it fails to inspire and leverage the best out of human learning. It only undermines motivation, discourages risk taking and limits creativity. It produce results in short run but it seldom work in the long haul to stimulate self-learning and development that will produce optimal performance.


    It gets people to think about their own experiences and to make corrective action steps that enables them to make incremental improvements. By going through a coaching process, they gain valuable insight and can form a detailed vision of what they want to achieve by setting clear goals and planning what action can be taken to get there. It raises the bar of the possible, so that people can reinvent themselves through transformational learning.

    Simply put, coaching is a conversational process that brings out the greatness in people. People can experience deep transformation in a dialogue where someone is there to help to gain awareness and clarity to what they really want and holding them accountable to take decisive actions to realize it.

    • Identify and Clarify Realistic Goals

      If there is a lack of clarity in the direction and goals, it creates competing priorities and a lack of focus, leaving little or no results. Through the coaching process, you support your clients to uncover and discover what is really behind what they are needing.

    • Stimulate thinking and learning

      The perspective on where you are today and want to be in the future will determine the decisions you make. A empowering perspective that is free from distortion supports positive attributes, opens the mind up to fresh ideas and possibilities and achieves growth. Through powerful asking it directs your mind to real, underlying issue and uncovers what really is important to you.

    • Deepen awareness and create clarity and focus on the situation or issue

      Understanding the current situation and concerns is an important consideration during the coaching process, as it gives insight into the behaviors and beliefs that created the undesirable conditions that are inhibiting growth. When there is clarity and awareness of the issues, it can be taken into consideration during the discovery and planning phases of the coaching process to free up what’s holding you or the organization back.

    • Create Accountability and Manage Progress

      If your client cannot execute the plan with focused and consistent effort results the goal regardless of how importance and clear it may be, it will not be realized. Helping your client to manage progress and create functional structure to hold them accountable is the final piece to complete the entire puzzle.


    We offer our students a comprehensive instructional program that focuses on gaining a clear understanding of the concept and applying this learning practically.

    Learning Lab: The primary method for delivering the Learning Module is through the web-based videoconference application Zoom. The virtual classroom learning comprises five modules (1) Transformative Dynamic, (2) Engaging in Deep Conversation, (3) Creating Transformative Shift, (4) Power of Inquiry and (5) Integrating Core Competencies.

    Coaching Lab: The purpose of practical coaching is to integrate the classroom learning to real-life application and the learning outcome is two-fold, demonstrate coaching at advance level and be thoroughly familiar with the PCC marker. The practical coaching will be conducted via an online platform. This is one of the most effective ways to isolate other modalities and to assess the participants’ learning, while at the same to improve the listening skills. Our experience has shown that there are significant improvements in the latter part of the face-to-face coaching sessions.

    Optional: Mentor Coaching

    If you are planning to apply for ICF Credential upon completing the training, we can also include the mentor coaching offering.

    email us at info@coachmastersacademy.com for the training schedule.


    Watch this video on the value of ICF Membership and Credential by Janet harvey, Magdalena Mook and Dr Damian Goldvarg.


    Please email to Maiya Rakhimgaliveya to enquire the exact course fee. Kindly please inform us where you are located.


Our proprietary coaching framework known as Awareness-Clarity-Choice Conversation developed over based on many years of field works integrated advance learning theories to heighten the awarness and deepen the learning in order to enable change that is sustainable. Join us today and accelerate your competencies as a transformative coach. Email us at info@coachmastersacademy.com today for the detailed training program and schedule.



Book an Appointment with us

Our Program Consultants are ICF Credentialed Coaches and they are always available to speak to you in person and walk you through the certification training process and the credential roadmap.