Coaching Works.

Coaching is a facilitated, dialogic, reflective learning process that involves structured, focused interaction and appropriate strategies, tools and techniques to promote desirable and sustainable change for the client's benefit.

The coaching process begins with the clients sharing their dilemmas that provide grounds for coaching and ends with a resolution by integrating or applying the new learning. And in between is a complex process of reflection augmented by critical reflective thinking understanding the client's experience and facilitating the transfer of understanding back into their experience.

CMA is proud to host a series of learning webinars featuring "Coaching Works" in conjunction with the International Coaching Week. You can expect to walk away with knowledge and practical tips to help you make your coaching work and deliver impactful results for your coaching clients.

The various speakers will highlight the reflective learning aspect of coaching that makes it work and how it creates a lasting change beyond the coaching session.

Finally, we have arranged several live coaching demonstrations where you can experience the process in real-time and witness the change outcome first-hand.

Is Coaching a Science or an Art?

It is often theorized that there is a conflict between science and coaching, where coaching is postulated as an art.

Henceforth, the question of whether coaching is a science or art is fraught because it suggests that science and art are diametrically opposites. This tendency to dichotomize is stubbornly pervasive in human thought. Neither does accepting coaching as both science and art help clarify how the coaching process is a change process.

The term science can also refer to scientific thinking, where we use the principles of evidence, logic, and reason to explain and understand things around us. Carl Sagan put it well when he said, " science is a way of thinking much more than a body of knowledge. "While it is true that there are many "soft skills" involved in coaching, good practice must include an evidence base and the use of scientific thinking.

In this keynote speech, Dr Ben wants to bridge the gap and explore and value of science in the coaching process. As a thought-leader in transformative coaching, he sees coaching conversation as an artwork where coaches master their craft to inquire powerfully to evoke greater awareness, clarity and understanding.

In this 90 mins presentation, Dr Ben will speak on the following aspects:

① The concept of change is at the heart of coaching: How the theory of transformative learning bridges the science to the art of coaching

② What are the essential components in the coaching process to create lasting impact beyond the coaching session

③ The future of coaching as a profession: What lies ahead for the continuing professional development of aspiring coaches

about the Speaker

With more than 20 years of experience as a Leadership Effectiveness and Transition Coach, Dr Ben has brought the benefits of coaching to organizations helping leaders raise the bar on their performance and managing their success. His understanding of the dynamic relationship between the needs of individual contributors and the objectives of the organization allows him to deliver high-stakes coaching delivering behaviour change that has a direct impact on business performance. Using his deep and evocative style of coaching, he enables leaders to experience a powerful shift in their thinking and empowers them to lead from an inside-out approach. He partners with his clients and inspires them deeply to use their innate capacity to excel in what matters most to them and enables them to flourish in their full leadership capacity.