If you're tired of conversations that sound productive but don't change much, in 5 minutes, get a personalised Conversation Orientation Profile that shows what your coaching conversations are optimised for today - and the adjustment that helps clients move when they're stuck, reactive, or overwhelmed.
The Hidden Pattern That Shapes Every Coaching Outcome You Deliver
You've experienced it yourself: two coaching conversations with similar techniques, similar frameworks, yet completely different outcomes. One creates a genuine transformation that ripples through every area of your client's life. The other feels productive but ultimately leads to surface-level change.
The difference isn't your training. It's not your experience. It's not even your techniques.
What determines impact is where the conversation is oriented - what you attend to, amplify, and invite in real time.
Your conversation orientation is the invisible lens through which you interpret, respond to, and navigate every coaching moment. It determines whether you're facilitating temporary problem-solving or catalysing lasting transformation.
And here's what most coaching programs never tell you: Most coaching conversations are oriented toward compliance rather than transformation.
The Conversation Orientation Assessment isn't a test-there are no right or wrong answers. It's an assessing tool that reveals the invisible patterns shaping your coaching conversation.
See precisely which of the three orientations you naturally operate from, and understand how this shapes every coaching outcome you deliver.
Discover what your current orientation enables you to do brilliantly-and where it might be limiting your impact without you realising it.
Receive specific insights into how your conversation orientation can evolve toward creating more transformational outcomes.
Fill out the questionnaire.
Receive detailed insights.
Execute with precision.
I've been coaching for 15 years and thought I knew what worked. The Conversation Orientation Assessment showed me blind spots I didn't know existed. Within a month of applying the insights, my clients started experiencing breakthroughs I'd previously only seen occasionally.
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This assessment gave me language for something I'd been sensing but couldn't articulate. Understanding my conversation orientation completely transformed how I show up in coaching sessions. My clients are now achieving outcomes we both thought would take 6-12 months-in just weeks.
When you complete the Conversation Orientation Profile, you'll see how your coaching conversations tend to be oriented today - and the next shift that could expand your impact.
If this work genuinely energises you and you'd like to deepen it, the next step isn't "trying harder" - it's developing a refined capability through deliberate practice and calibration, so your impact becomes more reliable when the stakes are high.
From there, you can choose what support (if any) feels useful:
Use your results immediately in your next coaching conversation. Simple adjustments, practised deliberately, compound quickly. No extra steps required.
If you'd like help interpreting what your profile means in the context of your coaching, book a short debrief with a CMA coach - focused on clarity and practical application.
If it's the right fit, explore Transformative EdgeTM - a structured development pathway for coaches who want to build this capability through practice, feedback and real-world application, and formalise it as part of their professional offering.
A proven, evidence-informed framework designed for real-world
Experiential practice with personalised
A community of practice to sharpen your craft
Ongoing resources and continued learning support
A globally recognised professional certification, with an optional upgrade pathway to a Graduate Diploma
No pressure either way - many take the profile, apply the shifts, and come back to formal development later.
Leave your details and we’ll email the brochure and training schedule relevant to
your location and interest. No obligation.
We’ll only use your details to send the requested information and follow up if you ask for support.
"There's nothing more fulfilling than seeing people you are coaching shift into a new perspective, step into their power, overcome challenges, and make better choices that truly matter."
At Coach Masters Academy, every conversation holds the power to make a positive difference. Begin with the profile, apply what you learn, and explore deeper development only if it genuinely feels useful.
Start Your Conversation Orientation Assessment, and see where it leads you.
No. The debrief is optional and conversational. A CMA coach will walk through your snapshot with you, connect it to the kinds of conversations you hold, and answer your questions about the training. You decide whether and when to join; there is no script and no obligation.
You'll receive a brief, clear snapshot showing where your conversations tend to focus today. You'll also receive a link to book a debrief if you want one. In that conversation, you can bring one real situation and explore how this way of working might support you.
Many participants arrive with previous training. What they are seeking now is a disciplined way to work at the level where people are making sense of their situation - not just at the level of actions and goals. This program is designed for that shift.
Yes. Foundational Advantage is the entry point into CMA's Transformative EdgeTM pathway and supports progression toward ICF Level 1 accreditation. If you later choose to deepen your studies, you can also build on this training to earn a Graduate Diploma in Professional Coaching and Leadership Development through our academic partner, the Asian Institute of Management - adding an academic qualification to your professional practice.