Coaching has witnessed large-scale evolution over the past 30 years. It has now become an increasingly standardized profession from a poorly understood career option. Coaching, now, is not limited to a profession in a variety of industries where it was about helping people improve their lifestyles. It is now a well-recognized branch of the mental health field.
You can get an indication of how far coaching has travelled, with the presence of different courses in coaching to identify skilled life coaches. Life coaches want to make themselves trained through courses and programs designed to prepare them to facilitate others with a positive and healthy habit change. Some choose to go the extra mile and pursue specialization to help others overcome their challenges in a specific area of life. But if we talk about the most impactful improvement in coaching over the years, it is the focus on evidence-based techniques and standard accreditations required to practice as a coach.
Let’s talk about these evident changes in the field of life coaching.
Standard Coaching Credentials
It was the late 80’s when the first official life coach training program was developed to make coaching organizations able to move towards success. Gradually, the practice blended with psychology as many techniques to facilitate change was designed from behavioral science.
The introduction of best practices through course in coaching bring the change for better. Before the establishment of the industry, almost anyone could call themselves a life coach. Now, it is accepted throughout that to practice as a life coach, professionals have to undergo extensive training from an ICF-accredited organization. As a certified life coach, you can establish credibility and pursue advanced training as the techniques are regarded as standards across the field. There could be some life coaches still practicing without certifications, but you don’t need to worry. Now clients and organizations understand who to trust.
Adoption of Evidence-Based Techniques
Another significant progression the life coaching field has observed is the inclusion of evidence-based behavioral techniques. During the emergence of this profession, techniques of life coaching were dull and unreliable. It involved the process where experts from various fields would share their personal insights to guide clients, without giving certainty of their techniques to succeed.
As the profession, now grown up, it has become clear that standard coaching techniques can drive client results, also coaches build clinical skills. Although the coaching profession is way different from a therapeutic session, both aims the same goal that is to promote healthy habits and mental well-being of the client.
Behavior change method is the key technique used in both life coaching and therapy. For life coaching, it works as motivational interview with open-ended questions to guide the client conversation without telling them what to do. As a life coach, you can use these questions to bring the responsibility to the client to decide their motivations and act on them. These techniques are widely used by modern life coaches to ensure the personal experience does not take away from the clients’ agency.
We always say technology is everywhere, well that is true. Even coaching industry has navigated to the use of technology. Its deep influence, has perhaps become the most powerful driver of the coaching industry. Coaching is no longer limited to face-to-face sessions as technology allow coaches to reach areas beyond geographic barriers to help others. Coaching sessions can be conducted via phone calls, video chat, and even text messaging.
Apart from ease of connecting with clients, technology has made coaches expand their personal brands and authority to masses. Increasing numbers of coaches have led to tough competition in the industry. Technology has provided platforms to build audiences and do service marketing on social media. Moreover, things like video content, books, and podcasts have given options for clients to benefit from life coaching (it boosts coach’s branding). Lastly, thanks to technological advances, coaches can serve multiple clients at once. Online courses in coaching can be available to thousands at a time.
Ultimately it is all about getting more business as a life coach. Existing opportunities and great business prospects are the major development and driver of popularity of life coaches. Life coaches, earlier, helped executives in organizations to grow and succeed. But now, the demand has changed. Only the candidates who can help clients to reach a goal can succeed as a great life coach. They can specialize in helping a variety of clients, some looking to improve their healthy habits while others want to land a promotion.
If you are equipped with these applications of coaching, you will get offers for a rewarding opportunity in the industry. You can build a personal brand or teach a subject course and make a generous living as an expert on their craft. You must know this, coaching as profession has turned into a future trillion-dollar industry.
Coaching as a profession has not only evolved in practice standards, but in the economic value of entering the industry as well. Evidence-based techniques, technology and innovations, are continuously driving life coaching as a widely accepted industry in the mental health field. All you need to do is to get professional coaching credentials.
Coach Master Academy with its global presence, can help you to get equipped with professional life coach training. It offers the latest and leading-edge approach of evidence-based techniques to get impactful results. Coaching, here, focuses on awareness and deep learning to enable sustainable change.
Although coaching and mentoring programmes are widespread within organisations, there are challenges about how best to manage and deliver them. There’s often confusion over exactly what each involves, how best to manage the stakeholders in the process, when coaching is (or is not) an appropriate intervention for poor performance issues, and how to work effectively with a complex external coaching industry. While some organisations hire external coaches, particularly when coaching those in very senior management or leadership positions, external mentors can also be an expensive option. Line managers are often expected to operate internally in a coaching capacity in the workplace. Peer coaching, particularly by those with a known specialism, is also an option. Coaching may be delivered by members of staff or by external coaches. The findings from our Learning and skills at work surveys illustrate that line managers are most likely to take the main responsibility for delivering coaching.