Coaching has become the most sought after solution for talent-development strategy in many organizations, ensuring that high-potential employees and new leaders have the tools they need to rapidly adapt to their roles and assimilate into the organization's unique culture. The increased demand for Professional Coaching undoubtedly reflects a basic human desire for deep connection and reflection. One way to develop people and advance their potential is to offer them the right balance of challenge and support for growth. The question we are asking now is, what kind of coaching process will enable sustainable change.

Redefining Professional Coachingit is a service in which a professionally trained coach helps people to clarify their goals and intention, work towards them and overcome obstacles to their realization. And to enable sustainable change, it will require awareness and a thorough thinking process - it is not something we get at the click of a mouse. A Professional Coach guides individuals on this journey of learning where they deepen their understanding and walk away of greater clarity.

An Evocative Inside-Out Approach

Powerful coaching is inherently a reflective process

It involves people gaining awareness on how they regulate their thoughts, feelings and actions. Hence, reflective learning is at the heart of our transformative coaching process because it links experience and knowledge by providing an opportunity to explore areas of concern critically and to make adjustments based on these reflections.

A coaching framework that facilitates learning

Our Transformative Coaching is a revolutionary approach that redefines what Professional Coaching is. While current leadership development focuses on competence and skill development - WHAT WE KNOW, the emerging trend focuses on building thinking capacity and mindset shift - HOW WE KNOW. With this revolutionary approach, leaders can now learn how to facilitate learning in any given situation.


Deep and Focused conversation

A commitment to achieving results that are sustainable for our clients is at the core of our coach training. Developed over many years, our proprietary transformative framework integrates the science of EQ and Positive Psychology to heighten awareness and deepen learning. This results in a powerful shift in thinking. Providing a lens through which individuals make meaning, our transformative process will then guide the client to assess their value system and worldview giving them a new awareness and with it, the ability to make a different choice. 

The Awareness-Clarity-Choice Conversation uses reflective learning theories and principles to question the integrity of deeply held assumptions and beliefs based on prior experience. Developed by our Founder - Dr Ben Koh, a Master Certified Coach ( MCC ), this process decodes the client's unconscious belief giving a new awareness as the coaching conversation unfolds. This unique conversation offers a client an expanded space for self-discovery and learning by using emerging understanding to support them to make an empowering choice in moving forward. 

We have recorded Coaching Conversation by Master Certified Coach (MCC)  demonstrating a transformative coaching approach. Achieved through a process of heightening awareness and deepening learning, this differs from other coaching methodologies that employ a tactical or remedial approach more useful in troubleshooting and problem-solving. With its fresh, leading-edge approach, our transformative coaching process enables authentic, lasting change.


Without sufficient feedback, people work within a vacuum of being unsure of how others perceive them and what impact their actions have. When feedback differs from their perceptions is given, they can become disorientated. With the use of the transformative coaching process, they can become disorientated. With the use of transformative coaching process, they can make meaning from their disorientation.

Webinar: Understanding how Transformative Coaching provides more significant results for your clients.



In Conversation with our Graduates


In Conversation with Lynn Hunt. Operating predominantly in the Wellbeing and Health Management sector, Lynne works with Private, Corporate and Government clients to ensure optimum holistic health, performance and well-being. She is now coaching people to change mindsets and shift lifelong, inhibiting thoughts and behaviours one conversation at a time.


In Conversation with Toshi and King Yong. Toshi is holding the Vice President role in a leading Manufacturing Plant in Thailand, and King Yong is Executive Officer for Work Development Agency (WDA) where his primary function is to provide career coaching. In this interview, each share how they benefitted profoundly from the training, the difference this has made to their coaching, and the impact on their staff and clients.


In Conversation with Sandra Kelly. She is the Customer Services Team Leader at Cubro responsible for coaching, operational excellence, leadership, and driving a world-class service. In this interview, she appreciated the simplicity of the Awareness-Clarity-Choice Conversation and at the same time, the profound impact it had on leadership effectiveness and development.


Pratik Sridhar graduate of 50th Cohort from New Zealand shares his learning experiences and how the training had prepared him to be a better coach.



Inspiring Positive Change through Mastery Coaching

Developing mastery in coaching requires the acquisition of a set of skills, attitudes and competencies to become a true professional. Our demanding curriculum moves students beyond classroom concepts into participative coach-learning contexts. With close supervision by experienced coaches, our coaching certification offers a process for coaching to be systematically and progressively mastered.

Recorded Session of a Supervised Practical Coaching


Each student gets 35 hours of Supervised Practical Coaching with helpful feedback and one to one mentoring session. Students then listen to the recorded conversation a second time, reflecting on what they would do differently. This reflective learning process empowers our students to improve to be of greater service to their clients continually.

As you pursue coach training, you want a program with high standard, proven methodology and worldwide recognition. Coach Masters Academy is indisputably at the forefront of Transformative Coaching worldwide with more than 400 coaches each year across the globe completing their training, growing an increasing international alumni of coaches with many HR and Professional collegiate. 
  • Our certification program is highly comprehensive, and it provides support for your professional development. 
  • The training is carefully facilitated by our team of experienced ICF Credentialed Coach Supervisors who are capable of meeting the learning needs of individuals from various business and educational backgrounds. 

Upon completing this certificate training course, you will acquire the coaching skills to engage in an in-depth and focused conversation that enables people to experience a powerful shift in their thinking.


Train with us today and accelerate your coaching competencies as a Certified Transformational Coach.