Managers are called to devote an ever increasing portion of their time to coaching others and this is a trend that will only continue to expand. The challenges have never been greater for achieving results through people, and coaching will be a vital leadership skill for the decades to come. A proven strategy for creating sustained growth, coaching enables superior performance of individuals, teams, and whole organization.
It is not just a new methodology or trend; it is more of a tool that drives positive change. It helps people gain clarification through meaningful conversation. It promotes learning by stimulating people to think through about their situation and urges them to take initiatives for change. Coaching is all about making people realize what needs to be modified and offer them appropriate support to bring about a change.
Transformative Coaching is for aspiring Professional Coaches, managers and executives wanting to develop a 'Coaching Management Style'. Our training offers a unique opportunity for leaders to integrate coaching conversation into their managerial skillset. Enabling leaders to access untapped potential and challenge limiting behaviors in their people, this process creates clearly defined goals and specific action plans for success.
A commitment to sustainability is at the core of our coach training. Achieved through a process of heightening awareness and deepening learning, this differs from other coaching methodologies that employ a tactical or remedial approach more useful in trouble-shooting and problem solving. Through deep and focused coaching conversations a shift from contextual-awareness to self-awareness is created uncovering how meaning is constructed. The result: A greater understanding of what really matters most and truly aligns with their intention. Armed with this emerging understanding a clear path is created along with the ability to hold themselves accountable to what they want to achieve. Coach Masters Academy is committed to inspiring positive change through mastery coaching. A global brand operating in Asia, Pacific Oceania, Middle East, Africa and Europe, our ever expanding faculty team of more than 17 experienced coach trainers and supervisors are dedicated to delivering the highest possible standard of coach training.
Approved by the (ICF) International Coach Federation, the world-renowned organization that sets professional coaching industry standards, our transformative coaching training program offers an exciting and powerful approach not seen until now. With its fresh, leading-edge approach our process enables authentic lasting change. Upon completion of the training, you will receive professional coaching certification. As a graduate of the academy, you would have gained 75 hours of coach training and satisfied the requirements for credentialing that will enable you to apply for ICF Membership and Credential.
The Awareness Conversation helps people transition from a reactive to receptive state of mind where they can be totally present in the NOW moment
The Clarity Conversation helps people uncover what really matters most to them allowing them to use this emerging undersstanding to align their intention with their action
The Choice Conversation helps people to create support structures to hold themselves true to their decision and commitment
At Coach Masters Academy, our coaching framework integrates the science of Positive Psychology, Transpersonal Psychology and Narrative Pscychology to enable change that is sustainable. Developed over many years by our Founder, Dr Ben Koh - Master Certified Coach (MCC), this revolutionary coaching process uses our proprietary framework known as the Awareness-Clarity-Choice ConversationTM.
The Awareness-Clarity-Choice Conversation TM uses an evocative coaching approach that leverages the advanced adult reflective learning theories to expand
It is unique in that it focuses not only on learning but on the process of learning itself. When coaching occurs at the meta-level, it allows change to occur at the deepest level by clarifying and refining goals, expectations and outcomes. It expands people's capacity for awareness and enabling greater clarity about what motivates them to either engage or hold back. Through deep and focused conversations a shift from contextual-awareness to self-awareness is created uncovering how meaning is constructed. The result: A greater understanding of what really matters most and truly aligns with their intention. Armed with this emerging understanding a clear path is created along with the ability to hold themselves accountable to what they want to achieve.
More than 600 coaches across the globe had completed their training with us each year. Our thoughtful integration of theories, and practical application, provides coaches with the understanding, the skills and the confidence to ignite within their clients a desire, and the commitment toward a new path.
We know that developing mastery in coaching and acquiring the set of skills, attitudes and competencies necessary in order to become truly professional requires a demanding curriculum that moves a student beyond classroom concepts into participative coach-learning contexts. That is why our coaching certification provides close supervision by experienced coaches so that skills may be systematically and progressively mastered. Every student gets 35 hours of coaching supervision with helpful reviews followed up with one-on-one mentoring sessions. In additional, students will get to listen to the recording of the conversation again, reflecting and reworking to see what they would readjust and do differently. What makes us stand apart from the crowd and makes our program truly transformative is that we go beyond skills and knowledge into the mastery of coaching presence. Designed to provide a quality layered learning process, our students go through a formative process where the core competencies of coaching are forged and refined: presence, active listening and powerful asking. They gain clarity and awareness through reflection and feedback.
Benchmarked at ICF Professional Certified Coach (PCC) Credential level, you can be confident of receiving top quality training. A combination of our proven instructional design, and our many years of experience in this field, results in graduates that deliver impactful coaching. The training is supervised by our Master Trainer, an international Master Certified Coach (MCC) and a leading expert in Transformative Coaching. You can be confident of receiving the highest standard of coach training drawn from our proven instructional design and our many years in this field. Our Coach Trainers and Supervisors are committed to student?s learning. We deliver the highest standard of coach training using powerful knowledge transfer techniques that effects positive change.
Our locally based Program Directors offer ongoing support for professional development through networking events, helping build client coaching hours, and most importantly to completing the ICF credential application process. At a global level, our academy provides monthly online sessions to keep students abreast of the latest coaching trends allowing them to hone their skills and a platform to form peer-to-peer networks for continual learning even after the course ends. As our student, you become a part of an expanding international community of coaches where our graduates often reach out to the new students to support them in their learning journey.
We offer our students a comprehensive instructional program that focuses on gaining a clear understanding of the concept and applying this learning practically. The 75 hours of coach training will comprise of 2 components:
4 Days Core Training where you acquire the theoretical framework
35 Hours Supervised Practical Coaching where you integrate your learning to real skills application.
We believe the formative process takes time. Altogether, our students go through a 75 hour coach training with almost 50% of the time allocated to practical sessions
The 4 Days In-Person Training will comprise of 5 Learning Modules: (1) Transformative Coaching Fundamentals, (2) Engaging in Deep and Focused Conversations, (3) Coaching Dynamics for a Transformative Shift, (4) The Power of Inquiry and (5) Integrating Core Competencies.
Coaching is distinctive in nature and set apart from other interventions because it is based solely on the needs of the person being coached, and it uses a clearly defined process throughout the interaction. Both a science and an art, coaching helps people develop potential that is already present, but not yet fully manifested.
The coaching conversation is a special conversation. As the primary vehicle for the coach to deliver the coaching, it is a conversation in which the Coach is speaking and listening with a total commitment to help a person to succeed. This is the most important module where students learn how to create a safe psychological space for their client to articulate what is known, but unknown to their conscious mind.
The catalyst for change begins at this level where the client starts to gain more awareness into their current reality and deepen their learning. Student will gain an in-depth understanding of how to use our proprietary framework Awareness-Clarity-Choice ConversationTM to create a conversation aimed at heightening the awareness and deepening the learning.
Asking appropriate and powerful questions provides an opportunity to open up new perspectives. This helps to direct our attention to areas that we have not yet considered, enabling us to gain new understanding through thoughtful thinking. Coaches help their clients to find their own solutions through powerful asking.
A coaching conversation is more than a dialogue session or a nice chat. The objective of a coaching conversation is to facilitate positive change in how a person thinks, acts or feels. In this module you will learn how to integrate the ICF Core Competencies.
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If you would like to contact us directly, our Program Representatives are all certified professional coaches, and will be happy to help you in your decision-making process. Email us at firstname.lastname@example.org
What I appreciate most is the post-training support that allows me to continuously sharpen my coaching skills and foster a stronger coach identity. The combination of proven, tested and deep theoretical understanding and practical demonstration enables me to quickly integrate my learning to real-life application. I am competent to empower my clients to see results in my coaching. This training is indeed an inspiring journey at a perosnal and professional level.-- Chitta Amaryllis, Leadership Consultant for Asian Leadership Group I Indonesia
CMA maintains a high standard in the delivery with useful materials, impactful videos, and lots of opportunities for reflection and practice. The learning through listening to coaching conversation follows by in-depth discussion provides a rich resource that helps us to map theory with application and I find it to be extremely invaluable accelerating our competencies. The academy also provides many good platform for post-training learning where we can learn from various Supervisors across the globe. It allows me to apply my skills outside classroom learning context.-- Elvin Tay, Senior Learning Consultant I Singapore
The Master Trainer has a very passionate way of expressing, sharing, coaching and training. His energy seems to be endless and he uses this in such a way that I feel energize every single minute. He is very knowledgable and skilled on any subject that came up. He is creative in his ways to inspire and challenges us to keep improving, learning and growing.-- Carollyn de Faria, Executive Leadership Coach & Motivational Speaker I Netherland
The Transformative Coaching offers by CMA invites new and experienced coaches to focus relentlessly on the thought-process. The Awareness-Clarity-Choice Conversation is integrative and generative in nature and is guided by a robust framework drawing science from multidisciplinary of psychology. This training truly accelerates my competencies to create sustaining changes that is deep and impactful for myself, my team and my organization.-- Krishna Kurunakaran, Principal OD Consultant & Organisation Development for Jurong Health Services I Singapore
A lot of efforts have been put in to create a deep learning experiences that is experiential and educational. This training has taught me to listen differently to the conversation by observing the nature of content and I am more aware of the impact of the question on the coaching process. The Awareness-Clairty-Choice Conversation is simple and yet so powerful to explore meaning and drivers. It is structure and at the same time offers a organic human interaction.-- Teti Bianca, Senior Executive I Italy
Coach Masters Academy puts the "Masterful" into Masterful coaching and training. The Faculty Team knows how to bring the best out of people. Training with CMA has allowed me to surpass what I thought was possible and to reach a level of understanding and confidence in my coaching skills beyond what I was initially aiming for. But it was more than just an education, it was "Life Changing”.-- Charl Swart, Managing Director I South Africa
An amazing program that truly creates space and creativity for people to be empowered with the knowledge they already possess inside. A life changing experience. I would highly recommend it for anybody influencing leaders or looking to create positive change in people.-- Amy Styles, National Training Manager I New Zeland
The training has raised my confidence level to help my client clients to experience a powerful shift in their mindset, attitudes and beliefs by uncovering their inner operating system. The ability to transition from the situation-contextual awareness to a deeper self-awareness is a mastery and an art. It helps me to keep away from the presenting problem and "solution-ing” mode to heighten the awareness and deepening the learning.-- Jez Lim, Relationship Coach I Singapore
I have made the right choice choosing Coach Masters Academy. The transformative coaching has given me deep insights on the power of coaching questions and listening to effect positive change. Now, I using this thought-provoking coaching process to help my staff to improve on performance at work and seeing how it increases their leadership capacity unleashing their potential.-- Simon Yio, Director of Orange Tee I Singapore
The Master Trainer is an amazing individual with 100% passion for passing on in an engaging and energetic way the essential skills required to be a successful Professional Coach. His delivery has such outstanding clarity that he makes the content of his training truly practical and memorable.-- Howard Bryant, Managing Director of Retails Asia Limited I United Kingdom